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Edited by Larry Dwyer and Peter Forsyth
21 Globalisation John Fletcher and John Westlake Introduction Globalisation is not a single phenomenon – rather it is a collection of forces that tend to change the way that the economic, political and cultural worlds operate. Globalisation is a concept that has been brought to the forefront of politics. From the earliest days when subsistence farming and ﬁshing gave way to market systems there has been an incessant growth in the geographical reach of businesses, people and their culture. The process of globalisation has been accelerating throughout the past century and places and people that were once thought to be inaccessible or unreachable at the beginning of the last century are now an attractive component of the tourism industry. Globalisation has been referred to as a process in which the geographical distance between economic factors, producers and consumers becomes a factor of diminishing signiﬁcance as a result of faster and more eﬃcient forms of travel, communication and ﬁnance (Robertson 1992). The concentration of capital has served to reinforce the capability of those involved in driving forward the globalisation process. It can be seen as a beneﬁcial process whereby the most eﬃcient use can be made of scarce resources and homogeneity in supply can be achieved irrespective of location. However, it can also be viewed as a predatory process whereby global forces face local economic factors and producers with unfair competitive advantages. Globalisation can be examined from cultural, political and environmental viewpoints. From a cultural point of view...
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