A Resource-based Approach
1. Establishing the context INTRODUCTION The end of World War II marked the launch of a post-industrial society most commonly designated as the Information Age. The main drivers of this period are two explicit forms of technology, namely Communication Technology (CT) and Information Technology (IT). More broadly, CT consists of the hardware equipment, organizational structures and social values by which individuals collect, process, and exchange information with other individuals. In contrast, IT largely denotes computer and electronicsbased technology, generally encompassing the development, installation, and implementation of computer systems and applications (Webster’s, 2003). These two forms of technology came together within the Information Age, creating a new type of technology known as Information Communication Technology (ICT), which facilitates the exchange of information on a many-to-many basis speciﬁcally through computer and electronics-based communication systems. Rapid cycles of technological innovation, particularly with the advent of electronic commerce (e-commerce), have seen ICT become recognized by business owner/managers as a vital element of business (Johnson et al, 1999). Perhaps most signiﬁcantly, the Internet is praised as a unique and powerful form of ICT which, despite the collapse of the ‘dot-coms’, is continuing to advance at an ever-increasing pace and is making electronic commerce attractive to even the smallest of businesses, which stand to gain tremendous business advantages from implementing Internet technology. Similarly, despite the slow growth of mobile commerce, the importance of cellular phones as a form of business ICT is becoming more pronounced. While the emergence of the Internet, cellular phones and...
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