- Elgar original reference
Edited by Jonathan P. Doh and Stephen A. Stumpf
Chapter 4: The Leadership Challenge: Building Resilient Corporate Reputations
4 The leadership challenge: building resilient corporate reputations Charles J. Fombrun It is a terrible thing to look over your shoulder when you are trying to lead – and ﬁnd no one there. (Franklin D. Roosevelt) Introduction The corporate scandals of 2001–4 made household names out of previously large but relatively obscure companies like Enron, Worldcom, Tyco, Adelphia and Arthur Andersen. Most of these scandals can be traced to deﬁcient organizational cultures that placed individual self-interest above the institutional interests they were hired to defend. They point to a fundamental ﬂaw in late 20th-century models of organization that spurred executive hubris, promoted celebrity over leadership and, in the process, dramatically failed to serve the interests of employees, investors and customers. In this chapter, I suggest that organizations with responsible leaders at the helm are those that value reputation and manage them as rent-producing economic assets. Drawing on original research conducted by the Reputation Institute, a private research group I founded in 1999, I demonstrate that well-regarded companies rely on a model of leadership that recognizes the interests of multiple constituencies, values how well these constituencies are served, monitors their perceptions and expresses itself to them abundantly, consistently and with authenticity and transparency. Reputation: a crossroads of literatures A corporate reputation is a collective representation of a company’s past actions and future prospects that describes how key stakeholders interpret a company’s initiatives and assess its ability to deliver valued outcomes (Fombrun, 2001). This definition is rooted in convergent perspectives advanced...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.