Life in Temporary and Scattered Work Practices
Edited by Torben Elgaard Jensen and Ann Westenholz
Chapter 3: The networking arena
3. The networking arena Torben Elgaard Jensen ‘We offer a place to grow both your business and yourself’. This inviting statement appears on the homepage of the company that will be studied in the present chapter. The company, called United Spaces, is an office hotel located in Stockholm and in Copenhagen. Its basic service is to provide a shared office space for small innovative firms. But space is merely one element; United Spaces calls itself a network office, and it actively works to create an environment and a culture in which ‘networking’ will flourish and grow. This ambition is clearly visible in the physical layout of the company. In Copenhagen, United Spaces is located on the ground floor of a new office building on the harbour front. One large room called the networking arena dominates the ground floor. This is an open office space with sixty workstations arranged in small groups. A mobile Intranet is installed, which allows the members to access the Internet and the local printer from their laptops regardless of their position in the room. The two managers encourage the members of United Spaces to place themselves and their laptops at a new workstation every day. Through this mingling, they argue, every member will ‘automatically’ generate a broad array of contacts. United Spaces is thus trying to localize and enhance a particular form of practice, which is often referred to as networking. As indicated by the opening quotation, this practice is believed to grow businesses as well...
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