Identity in the Age of the New Economy
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Identity in the Age of the New Economy

Life in Temporary and Scattered Work Practices

Edited by Torben Elgaard Jensen and Ann Westenholz

Identity in the Age of the New Economy is a multi-faceted view of contemporary employment and identity that questions a number of the myths related to the so-called new economy, knowledge society or network society. It argues that one of the most striking things about much contemporary theorizing on work and identity is the epochalist terms in which it is framed: changing forms of identity and subjectivity are assumed to be consequences of a shift to an entirely new economic, social and cultural era, signalled by concepts such as postmodernity, risk society, network society or new economy.
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Chapter 4: Temporary stars - The rise and fall of a talent agency

Lars Strannegård and Ola Bergström


4. Temporary stars – the rise and fall of a talent agency Lars Strannegård and Ola Bergström Founded by a leading HR strategy, search and selection firm and a European venture catalyst company, Execency is set to become the European leader in a new top segment of the booming war for talent market by establishing a supreme free agent network with highly experienced and documented top managers, offering execution power to growth and change projects. Execency – The Executive Agency, will act as an agent for business stars. What in many years has been available only for sport and entertainment stars is now available also for business stars. Execency is an agency for business impact people, who want to combine a challenging and well-rewarded career, with the flexibility and nice lifestyle in a free agent role. (Execency Business Idea, 20 October 2000) This chapter tells the story of an ‘agent for business stars’, which we shall call Execency, founded in the year 2000 and dissolved as an individual organization in 2001. According to the founders of Execency, the company was a clear-cut ‘new economy case’. They explained that the launch of the company was dictated by economic characteristics that dominated at a particular time. The founders sought to express an identity related to an economic and social order that they found suited their purposes. This is to say that they attempted to legitimize the establishment of the company with a positioning geared toward being a solution to the organizing principles,...

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