Elements of Entrepreneurial Expertise
- New Horizons in Entrepreneurship series
Chapter 11: Teaching Effectuation
11. Teaching eﬀectuation I have taught eﬀectuation in a variety of formats ranging from one-day executive education to 7-week, 10-week and 15-week graduate and undergraduate courses. An 8-page introduction to eﬀectuation is also being used in over a dozen business schools around the world; and I have shared my experiences with some of those who have used it. In this chapter I outline some experiences and challenges of teaching eﬀectuation. 11.1 TWO TOOLBOXES I do not teach eﬀectuation as the only way to do entrepreneurship. Instead the course is built around the notion of two toolboxes – causal and eﬀectual – and how to use them eﬀectively in the creation of new ventures. Like most entrepreneurship instructors, I use case studies, in-class exercises, interactive lectures, video clips from entrepreneurs and others, and guest speakers from the entrepreneurial community including early-stage lawyers, angels, accountants, brand consultants etc. One diﬀerence is that all my course materials, pedagogical devices and in-class discussions revolve more around the students’ own new ventures than on general theories or best practices. This is the ﬁrst and most important challenge of teaching eﬀectuation. 11.1.1 Who You Are, What You Know and Whom You Know Versus Opportunities I insist students start with a new-venture idea the very ﬁrst (or latest, by the second) day of class and that they immediately start building it. This is a startling and uncomfortable notion for most students. A discussion on making versus ﬁnding an opportunity is...
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