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Elements of Entrepreneurial Expertise

Saras D. Sarasvathy

To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.
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Chapter 13: New Research Ventures

Saras D. Sarasvathy


It is very tempting to end the book by reiterating what I set out to do and describing all that I have done. But I will resist the temptation and instead focus on what I have not done at all and/or not done well, and try to sketch a glimpse of possible new ventures. 13.1 13.1.1 UNANSWERED QUESTIONS SpaceShipOne I have not done an in-depth investigation of SpaceShipOne or written a detailed case study that answers the issues I raised in the first chapter. But I suspect it is only a matter of time before someone writes a good history of that venture. When that history does get written, here are a few specific questions I would like to put to the data in order to test the numerous competing hypotheses already discussed: ● ● ● ● ● When and how did Burt Rutan arrive at the decision to design spaceships? Was it before or after he began to perceive a market for space tourism? Did Rutan get in touch with Paul Allen for funding SpaceShipOne, or did Allen call Rutan? Did they know each other before? How did they meet? How exactly did they decide to partner on this venture? When did lawyers and contractual terms enter the picture? Assuming there was a written contract, how did they settle upon a value for the project? How were ownership and control structured in the contract? In the chronological map of key events in the development of SpaceShipOne, how many would we classify as search...

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