Elements of Entrepreneurial Expertise
Appendix 2: Protocol from E5
This company could make a few people very rich, but it cannot . . . I don’t think it could ever be a huge company. The basic concept is a business simulator . . . startup simulator . . . so . . . in the same way in a jet simulator you can hop in and ﬂy something electronically and not blow it up . . . so you can hop into a business situation and practice and get a lot of reﬂexes built up and thought processes built up up front. So . . . a successful launch of the ﬁrst product with a big marketing sales push to penetrate as many diﬀerent markets as we could . . . might have a successful second product. For example, you could have a product which is how to succeed, prosper, grow and get promoted within a large company. Making an equivalent product for the quote organization person as opposed to the entrepreneur would give you market of everybody with aspirations at IBM, AT&T, Exxon etc. etc. so . . . That product could be a follow-on product . . . the research would be similar, the product development would be similar, and so the production part would be equivalent and some of the same marketing channels would also work. You could make another product, would be, for students. How do I graduate in the top 10 per cent of your class at Stanford, or Harvard or Yale. And there . . . you could simulate the learning process in the classroom. And research traits that tend to make you successful or not. Study habits that tend...
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