Handbook of Trust Research
Edited by Reinhard Bachmann and Akbar Zaheer
Chapter 2: Reflections on an Initial Trust-Building Model
D. Harrison McKnight and Norman L. Chervany
Extract
2 Reflections on an initial trust-building model D. Harrison McKnight and Norman L. Chervany Trust is important to organizations because it lubricates the relationships that form the interlocking components of coordination, which, like gears, turn...
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