Chapter 4: The Advanced Pharmaceutical Industry in Europe and IPRs
4.1 INTRODUCTION In previous chapters we established that the internationalization of IPRs cannot be explained by a pure economic approach. It is linked, rather, to the political activities of developed countries seeking to secure the interests of key IP-based groups. The advanced pharmaceutical industry is one of the important players, perhaps the most important one, in the ﬁeld of IPRs. By focusing on its interests, organizational structure and activities, this book provides a solid basis for understanding the determination of the international IP agenda. Linking the advanced pharmaceutical industry in Europe with the TRIPs agreement is a multiphased task. Initially, it is necessary to make an analysis of the advanced pharmaceutical industry in Europe and, most importantly, to understand why IPRs are so crucial to its well-being. That is the purpose of the current chapter, which focuses on three major elements. First, it provides a general overview of the world pharmaceutical industry while elaborating on the attributes and characteristics of the advanced pharmaceutical industry. Secondly, the chapter focuses on Europe, identifying the sources of strength and weakness of the European pharmaceutical sector. Finally, the chapter places particular emphasis on the importance of IPRs to the advanced pharmaceutical industry. In other words it explains why IPRs provide such a powerful incentive for collective action to the advanced pharmaceutical industry in Europe. The term ʻadvanced pharmaceutical industryʼ refers to pharmaceutical companies who are able to create new products by undertaking extensive R&D projects. Terms such as research-based pharmaceutical MNCs, pharmaceutical MNCs,...
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