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Edited by Luigino Bruni and Pier Luigi Porta
Chapter 19: Values and Happiness in Mexico: The Case of the Metropolitan City of Monterrey
Jose de Jesus Garcia, Nicole Christa Fuentes, Salvador A. Borrego, Alejandro Tapia and Monica D. Gutierrez
Jose de Jesus Garcia, Nicole Christa Fuentes, Salvador A. Borrego, Monica D. Gutierrez and Alejandro Tapia 1. Introduction The relationship between happiness and its determinants has been the theme of many studies. Relevant advances on the study of happiness have been made in developed countries like the United States, the UK and Australia; however, research on happiness in Latin American countries is incipient. Although theories and results from industrialized countries constitute an important reference, happiness determinants may diﬀer between developed and developing countries, especially if societal and personal values are diﬀerent. Happiness determinants such as money income, health and personality have been thoroughly explored, while research analysing the eﬀect on certain personal values on happiness is limited. Conventional wisdom tells us that Latin American countries are characterized as countries of strong traditional values. Thus, an understanding of the role personal values play in the construction of happiness in Latin American societies becomes relevant, because values may be one of the key determinants for happiness in these countries. Moreover, as there is no ‘deﬁnitive’ or ‘bullet-proof’ model available that perfectly accounts for happiness, a further search of models and speciﬁcations is recommended. This chapter explores the relationship between happiness and its determinants in the northern Mexican city of Monterrey. Data from a survey conducted during the late part of 2002 were used to run diﬀerent models and speciﬁcations in order to conﬁrm or reject previous ﬁndings and, especially, to try to assess whether...
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