- Elgar original reference
Edited by Léo-Paul Dana and Robert B. Anderson
Chapter 44: The Importance of Traditional Maori Values for Necessity and Opportunity: Maori Entrepreneurs – Iwi-based and Individually Owned
44 The importance of traditional Maori values for necessity and opportunity: Maori entrepreneurs – iwi-based and individually owned Virginia Warriner Introduction Maori who are the indigenous people of New Zealand are a society that is based on kinship groups, sub-groups or hapu which belong to a larger tribal group or iwi (Merrill, 1954; Walker, 1990; King, 2003). Academics, historians and writers on Maori economic activity considered Maori to be heavily engaged in entrepreneurial business activities even during the pre-European era (Merrill, 1954; Firth, 1972; Waitangi Tribunal, 1988; Belich, 1996; Hawkins, 1999). When the Europeans arrived, early historians in economic disintegration theory (Cumberland, 1960; Wright, 1967) suggested that, as a result of the introduction of European technology, they would see ‘the collapse of Maori traditional values and conﬁdence’, and Maori technology ‘largely destroyed’. However Maori responded to the Europeans’ arrival by adopting western economic ideas and technologies (Frederick, 2000; Potiki, 2004) and, according to Merrill (1954) surprised some with their individual entrepreneurship, as the Maori resource base was essentially perceived to be established on collective principles. Schaniel’s (2001) view further supported the notions that, not only did new European technology generate ‘new opportunities’ for Maori, but it did not lead to the disintegration of that society. Equally recognised today is that there are many Maori entrepreneurs achieving great things (Springall, 2004). For example the Tamaki Brothers, founders of theme parks in Rotorua and Christchurch, have built a successful business centred on Maori beliefs and practices and this follows through in their...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.