International Handbook of Research on Indigenous Entrepreneurship
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International Handbook of Research on Indigenous Entrepreneurship

Edited by Léo-Paul Dana and Robert B. Anderson

The comprehensive and thoroughly accessible International Handbook of Research on Indigenous Entrepreneurship aims to develop a multidisciplinary theory explaining entrepreneurship as a function of cultural perceptions of opportunity. The Handbook presents a multitude of fascinating, superbly illustrated studies on the facets of entrepreneurship amongst indigenous peoples.
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Chapter 45: Fiji: Melanesisan Islands with Polynesian Cultural Values

Léo-Paul Dana


45 Fiji: Melanesian islands with Polynesian cultural values Léo-Paul Dana Commerce is about selling; Fijian society is all about sharing. (Hailey, 1988, p. 39) Introduction The Fiji Islands, of which there are 332, cover an area of 780 000 square kilometres, most of which is communally owned by more than 6000 Mataqalis (land-owning units). The islands are geographically situated at the eastern extreme of Melanesia, adjacent to Polynesia; the Indigenous Fijians are classified as Melanesians. However Crocombe (1989) found that, while Fijian people can be described as physically similar to the Melanesians, their culture has more in common with that of Polynesia. Reddy (2001) elaborated, ‘Among the Melanesians there is little social stratification and the emphasis is on egalitarianism. This is in marked contrast to Polynesia, Micronesia and Fiji where social class and the hierarchical system (of commoners and chiefs) are very important . . . one is born either a commoner or a chief and there is little that can be done to change that status’ (2001, p. 33). Commoners and chiefs both have obligations, as dictated by traditional vakaviti, sociocultural norms; for example, the custom of solevu requires each chief to distribute gifts generously to his people. Among local traditions is the making, serving (Figure 45.1) and drinking (Figure 45.2) of grog, a ceremonial drink made from the roots of the yaqona plant. Hailey (1985) observed that, although the traditional system worked well in the past, it contributes to economic frustration. Qarase noted, ‘The extremely low rate of...

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