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Handbook of Research on Asian Business

Edited by Henry Wai-chung Yeung

The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations; strategic management; marketing; state–business relations; business and development; and business policy issues.
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Chapter 9: Entry and Marketing Strategies of FDI Firms in China

Tung-lung Steven Chang

Extract

9. Entry and marketing strategies of FDI firms in China Tung-lung Steven Chang The recent influx of foreign direct investment (FDI) firms into China is a development of the growing concern of multinationals for competitiveness in the global market. S...

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