Edited by Henry Wai-chung Yeung
Chapter 9: Entry and Marketing Strategies of FDI Firms in China
9. Entry and marketing strategies of FDI ﬁrms in China Tung-lung Steven Chang The recent inﬂux of foreign direct investment (FDI) ﬁrms into China is a development of the growing concern of multinationals for competitiveness in the global market. S...
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