Edited by Russell W. Belk
Chapter 1: History of Qualitative Research Methods in Marketing
1 History of qualitative research methods in marketing Sidney J. Levy This chapter traces the history of qualitative research methods in marketing. These methods include a variety of techniques such as personal interviewing (sometimes designated a...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.