Edited by Russell W. Belk
Chapter 25: Camcorder Society: Quality Videography in Consumer and Marketing Research
25 Camcorder society: quality videography in consumer and marketing research Robert V. Kozinets and Russell W. Belk Imagine taking a trip to your local supermarket, your local shopping mall or the home of a neighbor without the benefit of the acco...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.