Chapter 31: Romancing the Gene: Making Myth From ‘Hard Science’
Elizabeth C. Hirschman and Donald Panther-Yates
Category:
Handbook Chapter
Published:
21 Dec 2006
Collection:
Business 2010 and before
DOI:
https://doi.org/10.4337/9781847204127.00042
Restricted access

31 Romancing the gene: making myth from ‘hard science’ Elizabeth C. Hirschman and Donald Panther-Yates Problematizing consumer ethnicity: introduction What we want to explore in the present chapter is how consumers who are not highly trained in bi...

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Cover Handbook of Qualitative Research Methods in Marketing
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk
Handbook
Published:
21 Dec 2006
Print ISBN:
9781845421007
eISBN:
9781847204127
DOI:
https://doi.org/10.4337/9781847204127
Pages:
608
Collection:
Business 2010 and before
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