Edited by Russell W. Belk
Chapter 31: Romancing the Gene: Making Myth From ‘Hard Science’
31 Romancing the gene: making myth from ‘hard science’ Elizabeth C. Hirschman and Donald Panther-Yates Problematizing consumer ethnicity: introduction What we want to explore in the present chapter is how consumers who are not highly trained in bi...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.