Edited by Russell W. Belk
Chapter 39: Grasping the Global: Multi-sited Ethnographic Market Studies
39 Grasping the global: multi-sited ethnographic market studies Dannie Kjeldgaard, Fabian Faurholt Csaba and Güliz Ger Introduction In recent years, the field of marketing and consumption research has seen a rise in studies applying ethnographic m...
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