Show Less

The Management of Intellectual Property

Edited by Derek Bosworth and Elizabeth Webster

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 4: A Management Perspective

Laurie Hunter


Laurie Hunter 1 INTRODUCTION It is only in the last 20 years or so that the role of intangible assets has begun to be seriously addressed in the business management literature, although some specific forms of intellectual capital such as patents, trademarks and brands have long been recognized as significant contributors to corporate value creation. What has changed is the growing recognition that intellectual capital is a component of a broader range of intangible assets, whose development and management is critical to the competitive capabilities of an increasing proportion of contemporary businesses (Kay 2000). The reason for this new recognition will be examined in more detail later in this chapter, but for the moment it is enough to note that many of the familiar and traditional sources of differentiation among competitors have been neutralized by the emerging globalization of trade and developments in information technology and communication (Quah 2001; Teece 1998). Geographical advantages have been diminished, distinctions between products have been blurred and many new market areas have been created. These trends, in turn, have enhanced the importance of intangible assets as a source of differentiation and competitive advantage because they are much more difficult to imitate and transfer. They have thus moved centre stage as a vital factor in competitive rivalry in many sectors of business. The relative novelty of systematic analysis of intangibles means that, as with any new area of knowledge, there is some lack of commonly agreed definitions, concepts and taxonomy. Likewise,...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.