- Elgar original reference
Edited by Günter K. Stahl and Ingmar Björkman
Chapter 19: Global Virtual Team Dynamics and Effectiveness
19 Global virtual team dynamics and eﬀectiveness Martha Maznevski, Sue Canney Davison and Karsten Jonsen Virtual teams, although relatively new to the global business landscape, are already recognized as a boon to international organizations and have quickly become ubiquitous. Virtual teams are groups of people working together towards a joint outcome using communications and information technology more than the traditional face-to-face mode. Global virtual teams (GVT) have members distributed throughout the world. Recent advances in technology, especially telecommunications and the Internet, have made possible the communication of vast quantities of relatively rich information over any distance on earth. Without the time, cost and hazards of travel, groups can now share information, chat, innovate and make decisions together. Virtual teams, therefore, can bring together the best people within any worldwide or countrywide organization or from diﬀerent organizations, to work on a speciﬁc task without regard to where those members are located, and help the organization perform better. This helps respond to the increasing market expectations to transfer expertise no matter where it is located, in order to meet the demand for quick development and delivery of both products and services. In multinational organizations, these teams tend to be created especially to address international issues of strategic importance, such as global account management, strategic product development, global marketing planning and merger or acquisition integration. In the future of globalization, R&D resources will be geographically dispersed and tapped into by using virtual teams. Together the members of a virtual...
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