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Reputation Risk and Globalisation

Terry O’Callaghan

Recently, multinational corporations have begun to reinvent themselves as socially responsible actors. This is largely in response to activist pressure. These activists have perceptively understood the link between corporate success and corporate behaviour. Corporate self-regulation has emerged as an important mechanism to counter this activist pressure. The author argues that corporations have a capacity for self-regulation because their reputation is critical to their success. As such, reputation is beginning to discipline corporate behaviour. The book first explores the link between corporate reputation, corporate behaviour and self-regulation. The author then compares and contrasts various studies of multinational corporations that have sought to self-regulate.
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Figures and tables

Terry O’Callaghan


2.1    Elements of corporate reputation

3.1    A simplified spectrum of regulation

5.1    2008 motor vehicle sales by manufacturer

5.2    2014 motor vehicle sales of Toyota, Volkswagen and General Motors


2.1    Key sources of reputation risk

4.1    Selected figures from Shell’s environmental performance data set

4.2    Selected figures from Shell’s social performance data set

5.1    The two waves of motor vehicle recalls