Edited by Alessandro Lanza, Anil Markandya and Francesco Pigliaru
Chapter 9: Using data envelopment analysis to evaluate environmentally conscious tourism management
1 Valentina Bosetti, Mariaester Cassinelli and Alessandro Lanza INTRODUCTION Decisions taken within the framework of tourism management may have important impacts on the environment that may have in turn feedback eﬀects on the tourism responses. More generally, tourism management practices that are environmentally focused may be reactive, e.g. responding to environmental regulations, or proactive, e.g. eﬀective in order to be competitive with other tourist locations and to satisfy consumers’ preferences. To develop tools which support policy evaluation and decision making processes may be of critical importance in order to account for all the diﬀerent and often correlated features of the local management of the tourism industry. In order to give guidelines, to correct ineﬃcient management directions and to promote the positive eﬀect of competition between municipalities, the use of performance indicators will prove fundamental. Thus, ﬁnding a way to produce simple indicators summarizing diﬀerent elements which characterize management strategies is crucial to the formation of policy mechanisms. Indeed, as Hart emphasizes, an indicator is ‘something that helps you to understand where you are, which way you are going and how far you are from where you want to be’ (Hart, 1997, p. 67). However, although indicators have a growing resonance in politics, it is often easier to formulate them in theory rather than in practice. In addition to diﬃculties commonly encountered in selecting good indicators, there might be some additional problems speciﬁc to the tourism sector. Indeed, data on tourist areas are...
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