Handbook of Research on Family Business
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Handbook of Research on Family Business

Edited by Panikklos Zata Poutziouris, Kosmas X. Smyrnios and Sabine B. Klein

The Handbook of Research on Family Business provides a comprehensive first port of call for those wishing to survey progress in the theory and practice of family business research. In response to the extensive growth of family business as a topic of academic inquiry, the principal objective of the Handbook is to provide an authoritative and scholarly overview of current thinking in this multidisciplinary field.
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Chapter 14: Understanding Strategizing in the Family Business Context

Annika Hall, Leif Melin and Mattias Nordqvist


Annika Hall, Leif Melin and Mattias Nordqvist* Introduction This chapter introduces and gives argument for strategizing as a fruitful perspective for researching and understanding the practice of strategy in family firms. Strategy processes are crucial in the development and survival of every family firm. However, the increasing interest from academic research in family businesses is not correspondingly manifested in a large number of studies of strategic processes and outcomes in these firms. So, this chapter’s focus on the strategizing perspective also calls for more studies about strategy in the field of family business. The strategizing perspective is a new stream in the general development of the field of strategic management. Strategizing can be defined as ‘the detailed processes and practices which constitute the day-to-day activities of organizational life and which relate to strategic outcomes’ (Johnson et al., 2003, p. 14). Advocates for this emerging research perspective have argued for the need to pay more attention to the micro-processes and detailed activities of strategy-making, for instance, to focus more on what people actually do when strategizing, who they are, where they do it, how they do it and why they do it. The mainstream strategy literature has not arrived at this detailed level, but instead stayed at a more general macro level when investigating strategy. The same can be said of the current literature on strategy in family firms. Strategizing is highly relevant in the context of family businesses – especially for its special attention to social actors and their interaction....

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