Edited by Diana Bilimoria and Sandy Kristin Piderit
Chapter 4: Knowing Lisa? Feminist Analyses of ‘Gender and Entrepreneurship’
Marta B. Calás, Linda Smircich and Kristina A. Bourne At 7:45 am, Lisa enters through the back door of the bakery she founded ﬁve years ago. She has Tiffany, her 7-year-old daughter, in tow. She strides through the bustling workspace, saying hello to the several bakers and the pastry chef who’ve been at work for hours. She tells Tiffany to unzip her coat and sit at the table. She checks in with the front counter staff and sees a long line building up. She calls out that she’ll be there to help in a few minutes. Meanwhile, Lisa has been thinking of a way for Tiffany to practice writing correctly spelled words before her school bus comes in half an hour. She had planned to help her practice on a white board at home last night, but ran out of time when discussions with a regional grocery chain about becoming their supplier spilled way over time. She returns with a baking tray ﬁlled with cornmeal and places it in front of her daughter. Her attention is diverted as the fax machine starts sputtering with details of a large order. She needs to tell Lee, her life partner, that a special delivery is due to arrive this morning and that space has to be made for it. But just as she’s remembering this, Lee enters and says, ‘I’m so glad you’re here. I’ve got to tell you about this call I just had from someone from the university. She’s...
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