Towards a Theory of Internationalization
Edited by Léo-Paul Dana, Isabell M. Welpe, Mary Han and Vanessa Ratten
Demetris Vrontis and Alkis Thrassou Introduction: Aims and value of the research This research investigates the existing international competitive situation of SMEs in Cyprus (CySMEs) and their internationalization limitations and potentialities. Through the presentation and interrelation of the various home-country and individual-ﬁrm international competitive factors, this chapter pinpoints the critical parameters that aﬀect international activities. These stem also from CySMEs’ current home-country marketing environment situation which reveals, among other things, the relative competitive advantages and disadvantages of such small ﬁrms in the global arena. Finally, and consequently, it focuses on small professional services ﬁrms which surface as the most promising type of organizations to compete internationally. The research is based on an extensive literature search and review and is largely a conceptual analysis and development of past generic and current speciﬁc theories on the subject. The ﬁrst part of the chapter (introduction) presents the research aims, approach and value and provides some general information on Cyprus. The second part (literature review) exhibits the existing theories on the subject which are discussed, analysed and interrelated in the third part (analysis and development), to distil some speciﬁc ﬁndings whose expansion, interrelation and extrapolation allows speciﬁc conclusions regarding CySMEs’ internationalization to be reached. The research in the fourth part (overview and conclusions) ﬁnally prescribes explicit and comprehensive guidelines on global/international strategy and marketing, making recommendations on the required means and approaches to maximize the probability of success. The ﬁndings show an intensely competitive and saturated local/national market environment,...
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