Towards a Theory of Internationalization
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Edited by Léo-Paul Dana, Isabell M. Welpe, Mary Han and Vanessa Ratten
Chapter 17: Growth of Archetypon S.A.: Exploitation of Opportunities in Greek and European Marketplaces
17 Growth of Archetypon S.A.: exploitation of opportunities in Greek and European marketplaces Irini Voudouris and Pavlos Dimitratos Introduction Although international entrepreneurship has been a ﬁeld of emerging interest for more than a decade, it recently shifted its emphasis to the study of opportunity identiﬁcation. Previous attempts to demarcate the boundaries of this ﬁeld have centred on the speed of internationalization of the ﬁrm as the key criterion distinguishing an international entrepreneurial ﬁrm (e.g. McDougall, 1989; Oviatt and McDougall, 1994), yet recent writings increasingly emphasize the notion of exploitation of opportunity by the international entrepreneurial ﬁrm (Dimitratos and Plakoyiannaki, 2003; McDougall and Oviatt, 2005). Dimitratos and Jones (2005) assert that the theme of ‘international opportunity perception’ may form one of the most important and well-researched ﬁelds in international entrepreneurship study in the future. In spite of this, existing empirical evidence on this issue seems to be missing. In particular, we appear to lack evidence on how entrepreneurial ﬁrms evaluate and act upon opportunities that may appear in the marketplace. It may be that opportunities arise at home or abroad, and so an examination regarding the pursuit of profitable prospects by the entrepreneur should take place everywhere the ﬁrm seeks opportunities, regardless of the locus of the market. Apart from this, it would be interesting to investigate how ﬁrms pursue opportunities mobilizing scarce resources in dynamic environmental contexts that oﬀer signiﬁcant opportunities for growth. Towards these objectives we aim at providing some empirical evidence in this chapter. The...
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