Entrepreneurship in the Underground Economy
Chapter 13: Raising Awareness: Towards High Commitment Societies
13. Raising awareness: towards high commitment societies INTRODUCTION The previous three chapters have reviewed ﬁrst incentives to help business start off legitimately and then demand- and supply-side incentives to encourage the transfer of underground work into the formal realm. This chapter argues not only that it is important to raise awareness of these measures for them to be effective but also that it is necessary to deal with the low tax morality that prevails in many western societies if the hidden enterprise culture is to be formalized. This chapter deals with the need for each form of raising awareness in turn. First, a brief review is provided of the need to promote among target groups the existence of both the deterrents and incentives available to encourage underground work to be transferred into the legitimate realm. Second, the need for broader awareness-raising campaigns about the costs of underground work and beneﬁts of legitimizing such activity are considered. The argument here will be that although introducing direct control methods in the form of incentives to encourage compliance is a way forward, this could be usefully supplemented with indirect control methods that seek to develop a ‘high commitment society’ by relaying more on internal control from the individual themselves and the wider society to elicit participation in the legitimate rather than underground economy. If pursued, this would use similar techniques to elicit behaviour change to those currently being employed in post-bureaucratic organizations that seek to win the hearts and minds of people....
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