Choice Experiments Informing Environmental Policy
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Choice Experiments Informing Environmental Policy

A European Perspective

Edited by Ekin Birol and Phoebe Koundouri

This innovative book is a compilation of state-of-the-art choice experiment studies undertaken in several European Union (EU) countries, including Finland, France, Greece, Ireland, Italy, Poland, Spain and the United Kingdom. The case studies presented concern a variety of environmental, agricultural and natural resource issues – such as the management of water resources, forests and agricultural landscapes; conservation of biodiversity and cultural heritage; noise pollution reduction and food labeling. The book highlights how the choice experiment method can be employed to inform efficient and effective design and implementation of various EU level agricultural and environmental policies and directives, including the Common Agricultural Policy, Water Framework Directive, Forestry Strategy, Habitats Directive and food labeling systems.
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Chapter 10: Evaluation of Heterogeneous Preferences for Forest Recreation in the UK Using Choice Experiments

Michael Christie and Nick Hanley


Michael Christie and Nick Hanley INTRODUCTION Outdoor recreation has been a significant stimulant for the conception and development of environmental valuation techniques. Clawson’s seminal work to measure the demand and value of outdoor recreation led to the development of the travel cost model (Clawson 1959), while four years later Davis’s doctoral thesis, which utilised questionnaires to estimate the benefits of outdoor recreation in the Maine backwoods area, was instrumental in the development of the contingent valuation method (Davis 1963). More recently, choice experiments, which originated in the fields of transport and marketing research (Louviere 1988), were first applied to environmental resources in 1994 when Adamowicz et al. (1994) used the technique to examine the values for a range of attributes of water-based recreation. Since their conception, much research effort has been undertaken to validate and refine these methods. The result of this effort is that it is now generally recognised that these methods can provide useful information on the value of environmental resources for policy analysis (Arrow et al. 1993; HM Treasury 2003). In this chapter, we aim to demonstrate the use of choice modelling in the context of valuing forest recreation. The majority of existing environmental valuation research on forests has either simply valued forest recreation in a generic sense (Bishop 1992) or forest recreation as a single attribute of wider forests values (Willis et al. 1988; Hanley 1989; Willis and Benson 1989; Hanley and Ruffell 1993; Chapter 9 in this volume). However,...

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