Edited by Jeremy Phillips
Trade Marks at the Limit is a collection of current, informed and original essays on different aspects of a topic that unites trade mark owners, practitioners and potential infringers alike – the fine borderline that separates permitted use of another business’s trade mark from a use that constitutes trade mark infringement.
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- Trade Marks at the Limit
- Biographical notes
- Introduction: Permitted But Unauthorised Use
- Chapter 1: Permitted Use Under International Law
- Chapter 2: Permitted Use Under European Law: The Framework
- Chapter 3: Comparative Advertising in the United States
- Chapter 4: A Contrast With Trade Mark Law: The Permitted Use of Geographical Indications
- Chapter 5: Comparative Advertising in Europe
- Chapter 6: Use of Trade Marks on Repackaged and Relabelled Pharmaceutical Goods
- Chapter 7: Controlling Third Party Use at the Border
- Chapter 8: Compatibility of Products: The ECJ’s Gillette Ruling
- Chapter 9: Repairs and other Specialist Services in the Light of the ECJ’s BMW Ruling
- Chapter 10: Refills, Recharged Batteries and Recycled Products
- Chapter 11: Honest Commercial Use in Light of the ECJ’s Gerolsteiner Ruling
- Chapter 12: ‘Descriptivess’ in American Trade Mark Law
- Chapter 13: Interim Relief, Final Injunctions and Freedom of Speech: The French Greenpeace and Danone Litigation
- Chapter 14: Trade Mark Issues in the Financial Services Industry
- Chapter 15: The Impact of Permitted Use on Trade Mark Valuation
- Chapter 16: Unauthorised Use of Trade Marks: A Trade Mark Proprietor’s Perspective
- Chapter 17: Unauthorised Permitted Use in a Multilingual Jurisdiction
- Chapter 18: Unauthorised Use of Another’s Trade Mark: A View from Australia
- Chapter 19: Why is it Better to Brand so as not to Rely on Third Party Use?
- Chapter 20: Legal Strategies for Coping With Unwanted Third Party Use
- Chapter 21: Non-traditional Trade Marks: Unauthorised but Permitted Use
- Conclusion: Where Do We Go From Here?
- Index of trade marks, trade names and geographical indications
- Subject index
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