Trust in Market Relationships
Show Less

Trust in Market Relationships

Sandro Castaldo

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 6: Trust in Market Relationships: The Main Analytical Dimensions

Sandro Castaldo


1. INTRODUCTION The content analysis performed in the previous chapter has highlighted some areas that require further discussion in order to fully understand trust. In particular, the nature of trust needs to be clarified, as well as the elements that determine its epistemological relevance, namely presence of risk, uncertainty and trustee’s vulnerability. The definition of boundaries and conceptual prerequisites will allow the exploration of the analytical dimensions that help to define the various typologies of the construct. In fact, the numerous definitions found in the literature often refer to different types of trust, showing its multidimensional essence. Also, to further clarify the construct contents, the need to compare trust with a set of bordering concepts emerges. These analytical goals inform the following chapter organization. An investigation of the construct contents helps to clarify various conceptual typologies of trust (section 2). Next, the role of risk, uncertainty and vulnerability in the trust content definition is analysed (sections 3 and 4). The construct’s multidimensional nature is then established and its various components configured (section 5); now several forms of trust can be identified, based on its prevailing analytical dimensions (section 6). Finally, limits and boundaries of the trust concept are evinced, comparing its similarities and differences with the bordering concepts of reputation, confidence and faith (section 7). 2. CONCEPTUAL REPRESENTATION OF TRUST AS A COGNITIVE SYNTHESIS Trust is such a difficult construct to define that it has acquired many meanings,...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.