Chapter 7: A Trust Growth Model
7. 1. A trust growth model INTRODUCTION Once the complexity of trust concept has been investigated, it is useful to examine how trust relates to the other variables, within wider analytical frameworks. In fact, analysing the contributions which analysed this construct, there clearly emerge three main approach typologies: purely conceptual contributions; studies geared to deﬁning the interpretative models; and empirical approaches. The ﬁrst typology of contributions is mostly concerned with deﬁning the construct’s conceptual contents, analytical dimensions and diﬀerent types. Most of these works have already been presented in the previous chapters. The second group of contributions is aimed at deﬁning theoretical models, linking trust – in its various dimensions and typologies – to other variables. These can be grouped in three main categories: antecedent, consequent and moderating variables. Essentially, the last of these variables have an attenuating or amplifying eﬀect on the relationships that link antecedents or consequences to the trust construct, which generally plays the central role of ‘mediator’ (Baron and Kenny 1986). The main goal of these models is the identiﬁcation of elements that can increase trust and its consequences, such as coordination level, relationship performance and trustor’s loyalty. These studies have a unique analytical value for management, allowing it both to identify trust’s main determinants – thus establishing the factors to be tweaked in order to implement trust development – and to appreciate the consequences and the advantages of trust for the whole socio-economic system, the single relational dyads and their actors. A wide...
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