A Cross-Cultural and Institutional Approach
Edited by Kate Hutchings and Kavoos Mohannak
Chapter 9: Managing Knowledge in the Middle East and North Africa
David Weir INTRODUCTION The first section of this chapter discusses the background and context in which knowledge management (KM) operates within the MENA (Middle East and North Africa) region. A subsequent section reviews some recent developments that show promising signs of improving the situation for KM in the MENA region. Some aspects of the internal organisation of companies are considered with special reference to their modes of decision making. In conclusion, there is an overview of future prospects and some general conclusions. The MENA region enjoys a vast territorial domain, extending from Morocco to Iran. MENA’s territorial area of six million square metres is almost equal to that of the European Union, and one and a half times larger than that of the United States and of China. The inhabitants of the MENA region comprise 6 per cent of the total world population, and one third of the population of China. The population of this region is almost equivalent to the population of the European Union and one and a quarter times larger than the population of the United States. Within the next decade, MENA’s population is projected to exceed that of the European Union (EU) by 20 per cent (growing at a rate of 3 per cent versus 0.8 per cent in the EU). MENA’s vast consumer market is projected to double in size in approximately 18 years, while the EU market is expected to double in approximately 87 years. The consumer market growth of MENA is further reinforced...
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