A Role and Identity Based Perspective
Chapter 4: Indiska
4. Indiska This chapter contains the fascinating story of Indiska,3 a third generation Swedish retail family business. Starting with the background of the founder, Åke Thambert, it continues with the struggles of the pre-founding years and moves through the development of the business until the turn of the century, including the entry and contributions of Åke’s three children, Anders, Kicki and Helena. The development of Indiska over time sheds, in a colourful way, light on the inherent dynamics of family ﬁrms. In subsequent chapters excerpts of the case quotations are combined with the role-and identity-based perspective to provide the book’s promised understanding of family business dynamics. Looking for revenge: Åke, the entrepreneur As I was building my insurance company, the thought ‘I will take revenge on the Orient’ was in the back of my mind, particularly in the years before I bought the Indian Exhibition. It was a period of probation, during which common sense told me that one shouldn’t take it for granted that it is as bad as it looks when things go wrong, nor as good as it looks when things go right. In between there are lots of circumstances beyond one’s control, which have to be considered. And I decided to take revenge, somehow. I wanted to prove that my judge46 HALL 9781845428303 PRINT.indd 46 12/06/2012 15:19 Indiska 47 ments were not bad the ﬁrst time. I was totally convinced that what I had done was right. It had been hampered by circumstances. . . . When...
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