Pricing in Road Transport
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Pricing in Road Transport

A Multi-Disciplinary Perspective

Edited by Erik Verhoef, Michiel Bliemer, Linda Steg and Bert van Wee

Transport pricing is high on the political agenda throughout the world, but as the authors illustrate, governments seeking to implement this often face challenging questions and significant barriers. The associated policy and research questions cannot always be addressed adequately from a mono-disciplinary perspective. This book shows how a multi-disciplinary approach may lead to new types of analysis and insights, contributing to a better understanding of the intricacies of transport pricing and eventually to a potentially more effective and acceptable design of such policies. The study addresses important policy and research themes such as the possible motives for introducing road transport pricing and potential conflicts between these motives, behavioural responses to transport pricing for households and firms, the modelling of transport pricing, and the acceptability of pricing.
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Chapter 13: Firms’ Perception and Acceptability of Transport Pricing

Linda Steg, Taede Tillema, Bert van Wee and Geertje Schuitema


Linda Steg, Taede Tillema, Bert van Wee and Geertje Schuitema 13.1 INTRODUCTION Motorized transport has greatly increased during the last few decades. The growing number of motorized vehicles and their frequent use causes serious problems for environmental quality, the quality of the urban life, traffic safety, traffic flows and the accessibility of various destinations. Many have stressed that the current transport system is not sustainable (for example, OECD, 1997, 2002; UNEP, 1999; EU, 2001, 2003; van Wee, 2007). It is widely acknowledged that changes in the volumes of motorized traffic are needed to reduce the many problems it produces (for example, OECD, 1997; Gärling et al., 2002). Furthermore, problems could be reduced if people were to drive at other times or in different places. Thus, policies must target the demand for car use. Various policy measures have been proposed to manage travel demand. In general, four general travel demand management (TDM) strategies may be distinguished: information strategies and social marketing; urban planning; prohibition; and transport pricing (Steg, 2003; Gärling and Steg, 2007). These strategies differ in the way they trigger behaviour changes. The first, information strategies and social marketing, is aimed at reducing car use by changing people’s perceptions, beliefs, attitudes, values and norms. The last three are designed to change conditions and structures that inhibit motorized transport and/or facilitate the use of sustainable modes of transport. Urban planning aims to facilitate or inhibit certain types of travel behaviour by changing physical structures...

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