- Elgar original reference
Edited by Rowena Barrett and Susan Mayson
17 Organizational attractiveness of small businesses Melissa S. Cardon and Ibraiz Tarique Introduction The last two decades have seen a signiﬁcant increase in research at the nexus of human resource management and entrepreneurship. Several reviews of this literature have been done (for example, Cardon and Stevens, 2004; Heneman and Tansky, 2002; Heneman et al., 2000) and special issues of journals such as Human Resource Management, Human Resource Management Review and Entrepreneurship: Theory and Practice have been devoted to relevant manuscripts. Yet despite the increase in research at this nexus, there is still much we do not know about even basic functions within small and/or emerging ventures. Cardon and Stevens (2004) provide a comprehensive review of this literature while in Tansky and Heneman’s (2006) edited book several new promising lines of research in this area are detailed. The majority of research at the intersection of entrepreneurship and human resources is in the area of recruitment and selection. For example, Cardon and Stevens (2004) found 15 of the 37 articles reviewed included these topics. What we know about selection in small ﬁrms is that it is important (Hornsby and Kuratko, 1990), but diﬃcult (Gupta and Tannenbaum, 1989), because these ﬁrms often lack resources and stability (Bruderl and Schussler, 1990; Ranger-Moore, 1997) and may be seen as illegitimate employers to potential applicants (Williamson, 2000; Williamson et al., 2002). Learning how to attract the best applicants has become critical but small ﬁrms have a problem with their ‘organizational attractiveness’. In addition, much...
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