Sustainable Innovation and Entrepreneurship
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Sustainable Innovation and Entrepreneurship

Edited by Rolf Wüstenhagen, Jost Hamschmidt, Sanjay Sharma and Mark Starik

In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models.
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Chapter 3: A Framework of SMEs’ Strategic Involvement in Sustainable Development

Martine Spence, Jouhaina Ben Boubaker Gherib and Viviane Ondoua Biwolé


Martine Spence, Jouhaina Ben Boubaker Gherib and Viviane Ondoua Biwolé1 A wind of concern is blowing through every strata of society with respect to our present production and consumption practices and their impact on the future of our planet and its inhabitants. Consequently, environmental and societal factors are increasingly putting pressure on small and mediumsized enterprises (SMEs) to jump on the sustainable development bandwagon (Spence, 2007). It is recognized that the trend towards corporate social responsibility will not be sustainable without the adoption of this philosophy by a critical mass of SMEs (Luetkenhorst, 2004) which represent more than 95 per cent of firms and account for two-thirds of the jobs in the OECD countries (OECD, 2005). This, however, raises the question of SMEs’ willingness and capability to implement sustainable strategies. Indeed, SMEs may not have the resources or the know-how in this field that many larger firms have had to develop to meet their obligations, following the introduction by several governments of regulations to report on the environmental and societal impact of business activities. Even if entrepreneurs are aware of the role they have to play to be part of this movement, the obstacles they face may be too much of a hurdle to commit themselves to such strategies (DTI, 2002; CBSR, 2003). Nevertheless, some SMEs have taken steps to engage in sustainable activities with, so far, positive results in a number of areas such as visibility, image enhancement, customer loyalty and operational savings (DTI, 2002). The question raised...

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