Edited by Angelo Corallo, Giuseppina Passiante and Andrea Prencipe
Chapter 9: MAP-STEPS: A Framework for Opportunity Assessment and Development of a Sustainable Business Model for eBusiness
Swapan Kumar Majumdar INTRODUCTION Globalization of trade and the rapid evolution of Information and Communication Technology (ICT) are compelling organizations to redeﬁne their business models. This chapter examines the features of emerging digital business ecosystems (Majumdar 1999, Peltoniemi 2004), identiﬁes the macro and micro variables of eBusiness models (Majumdar 2005), and proposes a framework for comprehensive analysis of eBusiness opportunity and the development of ﬁtting business models to reduce the risks of extinction, and to gain sustainable competitive advantage. ICT is changing the construct, boundaries and rules of competition (Porter 2001), but not the core intent of business. It is consistently opening up new ways of reaching and collaborating directly with customers and business partners and eroding age-old barriers of geography and traditional methods of doing business. ICT is empowering customers and competitors alike and creating equal opportunity for all. To survive and thrive in these diverse and hypercompetitive digital business ecosystems (DBEs), organizations and entrepreneurs have to examine and explore the options for creating superior values for their customers and shareholders and for maintaining a competitive edge in their chosen market places. They have to develop strategies to win the minds and trust of demanding customers and one cannot do this unless one knows how the minds of the masses are moving and how the market opportunities are changing. The intent of eBusiness is to develop cost-eﬀective and user-friendly business and information exchange processes across the extended value chain (Porter 2001), and to lower the risks...
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