Chapter 4: Cross-Cultural Capability: Blocks to Effective Communication by David Killick
M1394 - DALGLISH TEXT.qxd 15/7/08 15:23 Page 37 Gary Graham:GRAHAM'S IMAC JOBS: GRAYUMS G4 4. Cross-cultural capability: blocks to eﬀective communication David Killick* INTRODUCTION We see the world not as it is but as we are. (Variously attributed) Do not do unto others as you expect they should do unto you. Their tastes may not be the same. (George Bernard Shaw 1903) Diversity in our students, and across our colleagues, has the potential to transform the perspectives and capabilities of both ourselves and our students. It also has the potential to reinforce stereotypes and prejudices, and to make us more insular in our general outlook on the world. Within our classrooms and institutions it is the ‘quality of intercultural contacts rather than the quantity’ (Otten 2003) which we need to focus upon; our capacity and willingness to generate meaningful opportunities for genuine cross-cultural interaction1 in our teaching and learning strategies are key to transforming the student experience and the outcomes of that experience from the ‘naturally’ ethnocentric to the ‘enlightened’ ethnorelative. There are many dimensions to this, but one of the keys to unlock the door of insularity is eﬀective communication, as any successful business strategy would aﬃrm. Communication, as we know, is at the very least a two-way process, and all participants in the communication process need to take responsibility for its eﬀectiveness, and to develop the personal skills, attitudes and attributes which help ensure communication is eﬀective – in both directions. I...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.