Edited by Kevin Hindle and Kim Klyver
Chapter 18: Creative Artists and Entrepreneurship
Jon Sundbo INTRODUCTION This chapter deals with creative artists as new venture creators: who they are, how they can be supported and which problems they experience. Recently, artists have been viewed as being more innovative than other people, and it has been argued that much can be learned from artists in regard to improvement of innovative capabilities (Darsø 2004). The discussion about the experience economy (Pine and Gilmore 1999, 2007) has in particular emphasized artistic creativity. In contemporary society, artists have an aura of being particularly creative and outstanding. They often receive media attention and many people admire them. There are stories in the press about artists, for example pop groups, who within a few months have earned billions of euros and created a whole business empire. However, do artists approach new venture creation differently from nonartists who also create new ventures? What are the similarities and differences between what artists do and what ordinary new venture creators do? One might for example claim that most artists are wretched entrepreneurs: they cannot organize other people – some of them may not even be able to organize their own lives – and they may be unable to sell as much as they need to feed themselves. Meanwhile, artists are great creators of ideas for new ventures. On the other hand, many examples of artists as outstanding businesspeople prevail. The distinction between artists as new venture creators and ordinary venture creators is important when considering the idea of the experience society, where economic development...
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