- Research Handbooks in Intellectual Property series
Edited by Dev S. Gangjee
Chapter 3: ‘Translating terroir’ revisited: the global challenge of French AOC labeling
This chapter returns after a decade has passed to an article originally published as ‘Translating Terroir: The Global Challenge of French AOC Labeling’. I would like to thank the editor of this volume for the opportunity of reopening the arguments made in that article, after what has been a fairly tumultuous decade for origin and ‘local’ food projects of all kinds, as well as for international trade negotiations related to them. The substance of the article has held up well over the time, but a number of endnotes and references have been added pointing to publications and resources that have become available since the article was originally published. In particular, the reader may wish to refer to a collection of chapters and case studies focused primarily on the European experience with origin product labeling, with some insights on the US situation and that of developing countries, published in 2011.
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