Edited by Dev S. Gangjee
Chapter 9: Thinking locally, acting globally: how trade negotiations over Geographical Indications improvise ‘fair trade’ rules
The work of the legislator is to give names, and the dialectician must be his director if the names are to be rightly given? (390d) . . . And therefore a wise dictator . . . should observe the laws of moderation and probability (414e) . . . But if this is a battle of names, some of them asserting that they are like the truth, others contending that they are, how or by what criterion are we to decide between them? For there are no other names to which appeal can be made, but obviously recourse must be had to another standard which, without employing names, will make clear which of the two are right, and this must be a standard which shows the truth of things. (438e) (Plato, Cratylus) Strictly speaking there are no signs but differences between signs. (Ferdinand de Saussure, Third Course of Lectures on General Linguistics [1910–11]) But if you say ‘How am I to know what he means, when I see nothing but the signs he gives’ then I say ‘How is he to know what he means, when he has nothing but the signs either?’ (Ludwig Wittgenstein, Philosophical Investigations)
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