Edited by Philip Cooke and Luciana Lazzeretti
Chapter 6: Fixed Book Pricing in Spain: A Debate between Economic Efficiency and Cultural Diversity
6. Fixed book pricing in Spain: a debate between economic eﬃciency and cultural diversity Maria Luisa Palma Martos and Luís Palma Martos 1. INTRODUCTION Welfare and economic development, at national and regional levels, are key elements in modern society, so it is crucial to identify elements that stimulate growth. One of these elements is related to the cultural sector (where diversity and creativity are critical) which has been pointed out as an essential element for providing social welfare. Links between innovation, economic growth, culture and creativity have been explored with growing interest in recent economic literature (Lasuén and Aranzadi, 2002). The publishing industry is one of the most creative and relevant supports of the modern cultural sector and therefore, promotion of the publishing industries constitutes a paradigmatic example of how public economic policy can contribute to strengthening links between culture and economic results. In this way, it is important to analyse arguments in favour of this policy, at least from two diﬀerent points of view: cultural analysis and economic science. Eﬃciency and equity criteria have to be considered at the same time. On the other hand, literary creation, at a high standard of quality, should be a cornerstone of the publishing industry. This industry must provide adequate channels of self-diﬀusion in order to allow the general population easy access. In this way, promotion of literary creation is closely related to its diﬀusion and so book policy is basic to any cultural policy. In...
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