International Business under Adversity
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International Business under Adversity

A Role in Corporate Responsibility, Conflict Prevention and Peace

Edited by Gabriele G.S. Suder

What is the role of international business in this dilemma? How and why do international corporations maximize value beyond core strategy and partners through corporate responsibility? This informative and accessible resource expands the readers’ understanding of the ways in which profit maximization, value creation and community benefit interconnect. How to respect the wider business settings and communities, the environment and encourage peace? Is this just another dream? This book clearly provides a starting point for upstream mitigation, in which collective action allows disruption to be avoided at its very roots. It shows the way into responsible business, as a downright condition for an enlightened self-interest for all parties to pursue.
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Chapter 8: Corporate Social Performance in a Post-transition Context: The Case of Polish Firms

Renata Kaminska-Labbé and Beata Buchelt


8. Corporate social performance in a post-transition context: the case of Polish firms Renata Kaminska-Labbé and Beata Buchelt 8.1 INTRODUCTION The debate on the importance of ethics in businesses has recently gained momentum (Maignan and Raltson, 2002). In the developed world, especially North America, more and more corporations define themselves as “socially responsible”. They emphasize that beyond serving the interests of their owners, they are equally committed to acting in the interests of society in general. They cite their role in creating employment, funding educational and research institutions, providing high-quality products or training their employees. Sustainability of strategic success depends on the quality of corporate relationships with inside and outside stakeholders. Indeed, consumers, employees, business partners and citizens are increasingly well-informed and active in protecting their rights. Growing concerns about the effects of economic development on health and the environment, for example, modify the way many corporations produce and distribute. Employees expect good working conditions, decent salaries and equal chances for promotion. Suppliers want to be paid on time and to be treated fairly. Members of communities in which firms operate expect the latter to behave like “good citizens”. Information travels quickly and almost at no cost. Corporate leaders are well aware of the fact that they have to apply societal ethical standards to business practices or otherwise one of the most valuable resources, reputation, may instantaneously be destroyed, exposing their companies to a serious risk. In the countries with longstanding market economies, a growing focus on corporate...

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