International Business under Adversity
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International Business under Adversity

A Role in Corporate Responsibility, Conflict Prevention and Peace

Edited by Gabriele G.S. Suder

What is the role of international business in this dilemma? How and why do international corporations maximize value beyond core strategy and partners through corporate responsibility? This informative and accessible resource expands the readers’ understanding of the ways in which profit maximization, value creation and community benefit interconnect. How to respect the wider business settings and communities, the environment and encourage peace? Is this just another dream? This book clearly provides a starting point for upstream mitigation, in which collective action allows disruption to be avoided at its very roots. It shows the way into responsible business, as a downright condition for an enlightened self-interest for all parties to pursue.
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Chapter 10: Sustainable Enterprise and Sustainable Futures

Malcolm McIntosh


Malcolm McIntosh This chapter argues that it is time for the corporate social responsibility (CSR) movement to assess its successes over the last decade and more, and now to move on. The imperative of rapid adaptation to the global scientific consensus on climate change, the implementation of internationally agreed sustainable development policy and the delivery of the Millennium Development Goals, not forgetting terrorism, mean that all our economic institutions, not just corporations, must step up to the mark and seize the challenges and opportunities that are presented for humanity in the twenty-first century. Hence the call for “Sustainable Enterprise and Sustainable Futures”. 10.1 A NEW CAPITALISM: SUSTAINABLE ENTERPRISE Stuart Hart is among many when he says that “Capitalism [is] At The Crossroads” (Hart: 2005). Some political, business and civil society leaders have recognised this and are attempting to operate within a new paradigm, while other leaders are deliberately capitalising on tensions, inequities and global governance gaps to abuse the Earth’s resources and profit from social inequity. It can be argued that the corporate social responsibility movement has been an attempt to bring the current model of capitalism, and its progeny the global corporation, down to earth and realign the creation of value with the sustenance of sustainable values. There is no necessary linkage between sustainable value and sustainable values, but that is where a new model of capitalism must be heading if the world is to face the challenges of climate change, sustainable development, terrorism and the...

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