International Business under Adversity A Role in Corporate Responsibility, Conflict Prevention and Peace
A Role in Corporate Responsibility, Conflict Prevention and Peace
Edited by Gabriele G.S. Suder
Chapter 10: Sustainable Enterprise and Sustainable Futures
10. Sustainable enterprise and sustainable futures Malcolm McIntosh This chapter argues that it is time for the corporate social responsibility (CSR) movement to assess its successes over the last decade and more, and now to move on. The imperative of rapid adaptation to the global scientiﬁc consensus on climate change, the implementation of internationally agreed sustainable development policy and the delivery of the Millennium Development Goals, not forgetting terrorism, mean that all our economic institutions, not just corporations, must step up to the mark and seize the challenges and opportunities that are presented for humanity in the twenty-ﬁrst century. Hence the call for “Sustainable Enterprise and Sustainable Futures”. 10.1 A NEW CAPITALISM: SUSTAINABLE ENTERPRISE Stuart Hart is among many when he says that “Capitalism [is] At The Crossroads” (Hart: 2005). Some political, business and civil society leaders have recognised this and are attempting to operate within a new paradigm, while other leaders are deliberately capitalising on tensions, inequities and global governance gaps to abuse the Earth’s resources and proﬁt from social inequity. It can be argued that the corporate social responsibility movement has been an attempt to bring the current model of capitalism, and its progeny the global corporation, down to earth and realign the creation of value with the sustenance of sustainable values. There is no necessary linkage between sustainable value and sustainable values, but that is where a new model of capitalism must be heading if the world is to face the challenges of climate...
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