International Business under Adversity A Role in Corporate Responsibility, Conflict Prevention and Peace
A Role in Corporate Responsibility, Conflict Prevention and Peace
Edited by Gabriele G.S. Suder
Chapter 11: Corporate Social Responsibility as a New Orientation in Response to Crisis Management of Sea Changes and Navigational Dead Reckoning
11. Corporate social responsibility as a new orientation in response to crisis management of sea changes and navigational dead reckoning Ihsen Ketata and John R. McIntyre 11.1 INTRODUCTION Given the characteristics of the 21st century, with terrorist attacks a tangible reality at any time in heretofore relatively immune geographic areas, climate change as a multi-level threat, and business corruption increasingly a common occurrence, international business is struggling to ﬁnd a compass to navigate through successive crises. The threat and advent of terrorist attacks (as well as the perception of such threats and their objective assessment) have weakened the world economy in both tangible and intangible ways, while consumers are increasingly asking for life-cycle sustainable and safer products with minimal ecological and health untoward impacts, that is, using less energy, reducing environmental damage and enhancing health and security conditions. Companies should respond creatively and forthrightly to these concerns, which, unaddressed, could have the unfortunate result of lasting boycotts of speciﬁc goods or services (Grimpe et al. 2007). Against the background of rising global risks and uncertainty, multinational companies must navigate a more complex, faster shifting environment, in which crisis management is a required component of global operations with varied impacts on all stakeholders. Increased pressures on all phases of decision making and strategic choices by corporations are the most pressing result. In this chapter, we have selected three overarching and salient issue areas from the multiplicity of challenges, threats and risks that the new century has brought to the forefront...
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