Innovation and the Creative Process
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Innovation and the Creative Process

Towards Innovation with Care

Edited by Lars Fuglsang

This book explores new frameworks and methods of understanding and analysing innovation. These are set against a backdrop of ‘innovation with care’, which is seen as a phenomenon that takes place among many actors with different perspectives, ideas and cultures that must be carefully woven together in order to achieve the benefits of innovation.
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Chapter 1: Innovation with Care: What it Means

Jon Sundbo


Lars Fuglsang The purpose of this book is to find new ways to understand and analyse the phenomenon of innovation within the frameworks of “strategic reflexivity” (Sundbo and Fuglsang, 2002; Fuglsang and Sundbo, 2005) as well as “open innovation” (Chesbrough, 2003). The book presents new insights into mechanisms that are important for benefiting from innovation across sectors, organizations and people. It deals with tensions and paradoxes in innovative activities between, for example, variety and selection, creativity and innovation, or between business innovation and social innovation – rather than seeing innovation from one particular point of view. “Innovation with care” means that innovation is seen as something that takes place among many actors having different perspectives, ideas and cultures that have to be carefully woven together in order to achieve the benefits of innovation. We understand innovation as an interactive process that involves many people and often also changing people across sectors. Innovation is therefore a common activity, which is not restricted to special groups of persons such as “the creative class” or “symbol analysts” or people working in R&D labs. Innovation is a process that increasingly engages ideas and opinions from many different people. These are opinions and ideas that have to be expressed but also selected and aggregated. Innovation requires diversity and collectivity at the same time, and the balance between the two is a crucial aspect of innovative activities today. This balance is affected both by the market and by other social...

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