Towards Innovation with Care
- New Horizons in the Economics of Innovation series
Edited by Lars Fuglsang
Chapter 13: Making Innovation Durable
13. Making innovation durable Connie Svabo This chapter examines innovation in the context of the small scale fashion industry. The chapter tells a story of the struggles of translating innovative ideas into material forms, and shows that the work of innovation consists of continuous attempts to create material order. Hardy negotiations are involved when innovative ideas are given durable form. The process of materialization is a complex process, where abstract ideas may meet material obstacles and textural boundaries. Innovation, thus, is a continuous process of negotiating material realities. The main points of the chapter are that innovation is a continuous process of working for order. Very often, material objects are central in ﬁxing and materializing an innovative idea. This chapter argues that it does not make sense to talk about innovation without focusing on the materialities which the innovative eﬀorts are centered around. Innovation is viewed as a process which works against a background of ﬂuidity, of continuous decay and disintegration. Central to innovative eﬀorts are two things: materializations – working at and with physical objects – and conversational processes which aim at sharing perspectives on the innovation activities. Processes of innovation are processes of social and material conversation and negotiation. The concept of innovation with care points to relations between the diverse sets of actors which may participate in innovation, and the advice that these relations must be handled with care – that they must be worked at and bridged together. This chapter suggests that this bridging is undertaken with...
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