Innovation and the Creative Process
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Innovation and the Creative Process

Towards Innovation with Care

Edited by Lars Fuglsang

This book explores new frameworks and methods of understanding and analysing innovation. These are set against a backdrop of ‘innovation with care’, which is seen as a phenomenon that takes place among many actors with different perspectives, ideas and cultures that must be carefully woven together in order to achieve the benefits of innovation.
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Chapter 14: Intrapreneurship: Differences in Innovations is a Matter of Perspective and Understanding

Hanne Westh Nicolajsen


14. Intrapreneurship: differences in innovations is a matter of perspective and understanding Hanne Westh Nicolajsen The focus in this chapter is on the role of entrepreneurs or rather corporate entrepreneurship in the process of organizational innovation. On examining the implementation of new technology in development projects in a pharmaceutical company, we found that the networked communication technology, ProjectWeb, became a different system in the different development projects that were investigated. We argue that this is because the implementation of a new networked communication platform requires an organizational innovation process. The technology itself has little meaning in the organization. To provide value, it needs to become integrated into organizational practices and relations making it a socio-technical system. In this organizational innovation process, the work of intrapreneurs is important as the process of integration is a matter of interpretation. Building on the concepts of sense-making and technology frames, we argue that the use of an empowerment strategy to innovation leads to different processes of sense-making providing the explanation for the different solutions found across the projects. Our study thus points to the finding that the innovation and work of entrepreneurs are not only needed in the initial phase of idea generation, but also in the phase of implementation. ORGANIZATIONAL PROCESS INNOVATION AND ENTREPRENEURSHIP Organizational innovation is a concept that is used in a broad sense to understand the introduction of something new, whether a new product, service or a new process. The process of organizational innovation is...

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