Edited by Eric H. Kessler and Diana J. Wong-MingJi
Chapter 4: Cultural Mythology and Global Leadership in Argentina
Patricia Friedrich, Andrés Hatum and Luiz Mesquita INTRODUCTION Since ancient times, human beings have relied on myths to try and understand/explain the world around them. According to the Britannica Concise Encyclopedia, a myth is a ‘traditional story of ostensibly historical events that serves to unfold part of the worldview of a people or explain a practice, belief, or natural phenomenon’. As such a myth can be argued to have an extensive potential to help us discover the significance of past events, figures and times in hopes of forging a future of accomplishment and success. One common understanding of myth is that it refers to an ages-old, sacred (in the strict sense of the word) or often fictitious story which oftentimes provides explanations to the potentially unexplainable (for example the origin of the universe, the nature of love, and so on). A myth can also secondarily mean a lie which is nevertheless generally considered to be true, as expressed in the well known quote by Warren Bennis which goes: The most dangerous leadership myth is that leaders are born – that there is a genetic factor to leadership. This myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born. In this chapter, however, we take a broader conceptualization of the myth as the story of individuals or the individuals themselves who have come to symbolize aspects of collective value systems and beliefs, aspects which help...
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