Cultural Mythology and Global Leadership
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Cultural Mythology and Global Leadership

Edited by Eric H. Kessler and Diana J. Wong-MingJi

This ground-breaking book explains how deep-seated cultural mythologies shape contemporary global leaders and provides insights into navigating the dynamics and complexities in today’s era of globalization. The authors use myths to uncover core characteristics and values from 20 different cultural contexts spanning all major regions of the world – the Americas, Europe, Africa and the Middle East, and Asia and the Pacific Rim – that have evolved over generations and continue to shape global leadership models. Commentaries are included from practicing managers and leaders to provide real world insights on the implications of the ideas discussed. International managers and executives, public officials, business consultants and corporate trainers will welcome the insights on cross-cultural leadership styles. The book will also find interest from researchers and students across a broad array of professional and social science disciplines.
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Chapter 4: Cultural Mythology and Global Leadership in Argentina

Patricia Friedrich, Andrés Hatum and Luiz Mesquita


Patricia Friedrich, Andrés Hatum and Luiz Mesquita INTRODUCTION Since ancient times, human beings have relied on myths to try and understand/explain the world around them. According to the Britannica Concise Encyclopedia, a myth is a ‘traditional story of ostensibly historical events that serves to unfold part of the worldview of a people or explain a practice, belief, or natural phenomenon’. As such a myth can be argued to have an extensive potential to help us discover the significance of past events, figures and times in hopes of forging a future of accomplishment and success. One common understanding of myth is that it refers to an ages-old, sacred (in the strict sense of the word) or often fictitious story which oftentimes provides explanations to the potentially unexplainable (for example the origin of the universe, the nature of love, and so on). A myth can also secondarily mean a lie which is nevertheless generally considered to be true, as expressed in the well known quote by Warren Bennis which goes: The most dangerous leadership myth is that leaders are born – that there is a genetic factor to leadership. This myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born. In this chapter, however, we take a broader conceptualization of the myth as the story of individuals or the individuals themselves who have come to symbolize aspects of collective value systems and beliefs, aspects which help...

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