A Multi-disciplinary Perspective
Edited by Faïz Gallouj and Faridah Djellal
Chapter 2: Innovation in Services: A New Paradigm and Innovation Model
André Barcet 2.1 Introduction Empirically speaking, services have taken on an increasing economic role and today play an important role in the development of change; innovation in services can therefore be seen as a new factor in economics. However, this innovation appears to lack recognition in terms of economic policy; large programmes of innovation and investment are far more likely to be directed towards technology and manufacturing. Innovation in services also holds a relatively ambiguous place in economic writing, although research in the area is increasing rapidly. In particular, there is some confusion between innovation in services and innovation that takes place within a service company. Does a technological innovation created by a service company qualify as an innovation in services? Is the field of innovation in services restricted to companies that provide services? Manufacturing companies often say that they are innovating when they provide new services, which raises the question as to what innovation in services actually is. What are its features and what are the conditions for the design and success of innovations in services? My reflections aim to show that innovations in services exist and cannot be mistaken for innovations in the service industry. However, the main point is without a doubt the fact that innovation in services implies a break with the dominant model of innovation based on an industrial paradigm. I will therefore begin by setting out my hypothesis of a shift from a paradigm qualified as industrial to a paradigm that corresponds to innovation...
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